Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

“WTF is wrong with Cracker Barrell??!” the president’s eldest son said in a post on X, responding to a post that claimed the rebrand was linked to the chain’s use of inclusive hiring practices.