I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

Bill Ackman of Pershing Square Capital Management and Andreas Halvorsen of Viking Global Investors are two billionaires worth ...

The survey found that overall marketing spending is bouncing back to the four-year-high levels notched in Fall 2022, after a ...

Sacramento-based Zennify, a tech consulting firm for financial services companies, has acquired Terazo, a digital engineering ...

Polen Capital, an investment management company, released its “Polen Focus Growth Strategy” third quarter 2024 investor ...

Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

Delivering exquisite buyer experiences is a major challenge for SMBs. Here’s how artificial intelligence fills the resource ...

Customer relationship management, or CRM, is a system of tools that help businesses drive sales, improve revenue, and craft ...

Additionally, many Customer Relationship Management (CRM) platforms are now increasingly built into contact management software - in fact, some of the best CRM software is directly marketed as ...

No-code platform developer Creatio Inc. today released a new version that combines agentic, generative and prescriptive ...

The price premium of GenAI-enabled offerings across customer relationship management (CRM), email and authoring, and analytic ...