That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.

ESPN and Major League Baseball have a "framework agreement" for out-of-market digital rights and local games from five franchises in another big streaming sports shakeup

Don't say goodbye to Hulu just yet. Disney isn't axing its streaming service like some reports suggest, but the company will further integrate Hulu and Disney+ in 2026 amid rough terrain in the streaming business. During an earnings call Wednesday, Aug. 6 ...

Lyft rides and New York City subway cars will drive the message that consumers can get ESPN without cable for the first time.

Disney’s long-awaited ESPN streaming launch marks the end of cable’s last anchor, signaling a new era where live sports, led by the NFL, are shifting to a fragmented, streaming-first future.

I would like to receive updates and special offers from Dow Jones and affiliates. I can unsubscribe at any time.

Ever more households are cutting the cord, but sports enthusiasts have to navigate a long and growing menu of streaming services and bundles.

Disney-owned sports network ESPN (NYSE:DIS) has officially launched its new ESPN app, a direct-to-consumer service that will provide access to its 12 channels, up to 47,000 events, all of its studio programming,

Tom Rogers, Former NBC Cable President and Newsweek Editor-at-Large, joins 'Closing Bell Overtime' with reaction to Disney's latest push into sports streaming with the ESPN app.

Sports and news have been "the last true holdouts" to make the jump to streaming, says Mike Proulx, vice president and research director at Forrester Research, and any streaming service that includes such a concentration of them "is ushering in a kind of last nail in the coffin of legacy TV."

Disney’s ESPN has launched its highly-anticipated new streaming service, which features all of the live and on-demand programming the sports media giant has to offer. This includes the ability to stream ESPN’s cable TV channels,

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.