GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

The moment is also freshly off the heels of Sydney Sweeney's controversial denim advertisement for American Eagle, which was ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The rising global pop sensation, KATSEYE, has entered similar territory as Sydney Sweeney, as it joined Gap’s new jeans ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Styling white jeans post-Labor Day is all about layering and contrast. Pair them with cozy sweaters, tailored blazers, or ...

Typically, Shay Mitchell is not a jeans-on-the-plane girl; but lately, she’s reconsidering. The Béis founder and actor is ...

Gap executives are hoping the line will help the retailer capture a share of the designer denim market, which includes pricey labels such as True Religion, 7 for All Mankind and Citizens of Humanity.