James and his team worked closely with Mattel to personalize details of the custom Ken doll, including his Nike Terminator ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

Mattel has introduced a Ken doll made in the likeness of legendary NBA star LeBron James, marking the first such figure ...

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...