Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James has the time to kick his feet up after the Los Angeles Lakers secured the 3rd seed in the Western Conference ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.