Kendrick Lamar was announced as the headliner for the 2025 Super Bowl, signifying yet another year in which Roc Nation, Apple Music and the NFL have missed the mark in deciding who deserves the spotlight at one of the biggest televised events of the year.

Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.

Writer Yareni Murillo writes in favor of the recently-announced halftime show headliner for the Super Bowl 28.

It appears the townspeople are mad at the Gods. Shortly after it was announced that supreme being Kendrick Lamar would be the 2025 Super Bowl halftime show headliner, all hell broke loose. Followers, fans and fanatics alike all took to social media to complain that this wasn’t just a travesty but a miscarriage of justice.

Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

Snoop Dogg has shared his thoughts on the recent debates sparked by Kendrick Lamar being selected as the headlining act for the Super Bowl LIX halftime show. Speaking with Shannon Sharpe and Chad Ochocinco on their Nightcap podcast,

As many have called out the halftime show’s executive producer Jesse Collins and even JAY-Z for seemingly “snubbing” the Young Money icon, Herbo also stands behind Wayne as the rightful option. While recently appearing on Big Boy TV,

Social media had mixed reactions to the Super Bowl announcement, where the NFL announced that Kendrick Lamar would be headlining the 2025 Super Bowl Halftime Show. Super Bowl LIX will be held on February 9,