While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.