John Lewis was only warming up on the schmaltz for one of its early ads, with a greater focus here on all of the gifts on ...

The first John Lewis Christmas ad to use the Elton John classic Your Song – albeit covered here by Ellie Goulding – features ...

When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

John Lewis has divided fans with its “unexpected” Christmas advert about a young boy called Alfie and his mischievous plant Snapper. A staple of the festive season, the British retailer’s annual ...