Publicis Sapient marketing chief, Teresa Barreira, says the CMO role has "been under attack for years." AI amplifies the ...

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read ...

For the first time in marketing history, we’re approaching a world where execution capacity isn’t the main bottleneck. AI tools can generate drafts of copy, rough-cut video, design concepts, data ...

AI fluency alone won’t protect your career. Marketers can future-proof their careers by building on those skills.

With their deep knowledge of people and culture, HR leaders are well suited to guide organizations' marketing efforts and ...

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Discover how digital marketing boosts visibility, targets specific audiences, and improves efficiency for business growth effectively.

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

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The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...