Microsoft's appearance in Super Bowl 60-showing off Copilot's capabilities in Excel-fell flat for adland creatives.

From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.

Artificial intelligence (AI) emerged as one of the dominant themes at this year’s Super

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Super Bowl LX tech ads from OpenAI, Anthropic, Google, and others show how AI companies are pushing toward mainstream adoption.

Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition and skepticism from Wall Street that the company is a loser in the age of AI.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.

Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and human-generated creative.

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency,

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad creation.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE,

Advertising search and web meters recorded site crashing traffic for ai.com Anthropic's sensitive cubs and roaring cougars commercial trampled OpenAI's offerings in searches and site hit metrics during the Super Bowl,