The broadcaster described the launch as part of a broader strategy to make its inventory easier to buy through programmatic ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

LEDs are getting smaller and smaller, and the newest generations of indexable RGB LEDs are even fiddlier to use than their already diminutive predecessors. [Alex Lorman] has written some notes about ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

The most fascinating project you can build is something with a bunch of blinky hypnotic LEDs, and the easiest way to build this is with a bunch of individually addressable RGB LEDs. [Ole] has a great ...