There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Really? Marketing has no definition and no rules. That’s from a post I recently read on AdAge — I’m not providing a link because it would embarrass both the author and AdAge because it was so ignorant ...

Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...