Super Bowl, AI Ads
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From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.
The game between the Seattle Seahawks and the New England Patriots was real last night. Almost everything in between was artificial.
The 2026 Super Bowl ads have started to roll out in the build-up to the big game, featuring a range of topics and issues.
Interesting Engineering on MSN
AI takes over Super Bowl ads as tech firms spend millions to dominate the Big Game
Artificial intelligence (AI) emerged as one of the dominant themes at this year’s Super
The Svedka spot features LLM robots and synthetic people. Get ready for the Slopper Bowl?
As artificial intelligence commercials are expected to hit Super Bowl LX, Chipotle is skipping a traditional ad by giving away up to $1 million in real food.Chipotle will release a one-time Instagram
Get ready for the AI Slop-er Bowl! After nearly 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favorite among nostaglic and, uhh … thirsty fans — has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown.
The Register on MSN
As OpenAI and Claude fight over ads, Google says 'show me the money'
The Chocolate Factory isn't showing ads in Gemini, but AI Mode is fair game As OpenAI walks the advertising tightrope to balance revenue gains against credibility and safety, ad kingpin Google is roaring ahead to use AI to improve its advertising products.
From Backstreet Boys throwbacks to fully AI-generated spots, this year’s Super Bowl commercials tapped into nostalgia and new tech. While some AI-made ads entertained, human-created ones still won higher marks—at an average cost of $8 million per 30 seconds.