AI-generated ads dropped ball at this year’s Super Bowl
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The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
Super Bowl ad exposes battle over whether AI chatbots should be delivering ads
Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.
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McDonald's pulls controversial AI-generated ad after week-long release: Here's what happened
McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year ...
After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes.
Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be targeted effectively at specific demographics.
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Opinion: The use of AI-generated deepfakes in campaign ads: Lying is the problem, not AI
A recent campaign ad in Georgia that used an AI generated video of Sen. Jon Ossoff (D-Ga.) saying things he never said is appropriately getting attention because of the ethical questions it raises. The answer to the ethical question is that it’s wrong ...
Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns about AI usage to concerns that arose during the advent of ...
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Shortsleeve’s AI-assisted ad lands in unregulated landscape
In a new twist on campaign tactics, Republican candidate for governor Brian Shortsleeve posted on Instagram a fake radio ad that included an AI-generated version of Gov. Maura Healey's voice, with the caption,
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