The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The game between the Seattle Seahawks and the New England Patriots was real last night. Almost everything in between was artificial.

Generative AI is impressive, but it still misses what matters most in marketing: trust. That’s my stance, and it comes from hard-won experience. As a founder and operator, I’ve watched the hype grow louder while the work of earning trust has not changed.

Get ready for the AI Slop-er Bowl! After nearly 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favorite among nostaglic and, uhh … thirsty fans — has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown.

Attorneys at Lowenstein Sandler LLP discuss New York's new legislation that requires disclosure of the use of AI-generated synthetic performers in publications and advertising materials and another that expands post-mortem rights of publicity.

Airpost, which just announced $4.1 million in seed funding, creates video ads for brands using a blend of AI and human-generated creative.

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night. If you’re curious what that entails, you can read the ...