Reliance Industries, run by India’s richest man Mukesh Ambani, is gearing up to deploy a winning strategy from its past playbook for the fashion market: low-cost products. Ajio, Reliance’s retail ...

There’s a seismic shift in online purchase patterns. Consumers are prioritizing affordability and variety over brand names.

AJIOGRAM will be available within the main AJIO app, and the users can access it by switching to it from within the parent app AJIO will also assist and offer dedicated support to the D2C brands ...

AJIO said that over 5,00,000 first-time shoppers during its summer sale came from non-metro cities The company claimed that over 1.5 Mn customers shopped more than once during the sale and overall ...