Roblox’s latest viral hit, Steal a Brainrot, turns meme chaos into gameplay—mixing tycoon grind, PvP raids, and Gen Alpha ...

Gaming platform Roblox surged in value in the UK in 2024 as it continued to become hugely popular among Gen Alpha.

Medal’s State of Gaming Report reveals the Top 25 Most-Viral Games of 2025 so far, with Roblox, GTA V, and REPO leading.

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

The AFL is jumping into the world of Roblox to launch its own Roblox experience that will connect fans and players alike on ...