Customers can now find products even when they don’t know what to search for, by snapping a photo, scanning a barcode, or ...

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which will automatically scan items pictured on websites and social media feeds to produce real-time product ...

Amazon wants to make it more convenient for you to spend money on its online shopping platform, making it as easy as pointing your phone’s camera at any object around you and finding it listed online.

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in site ...

When searching for a specific item, the right combination of keywords to describe what you’re looking for can sometimes escape you. And other times, you may define and describe something completely ...

South African shoppers can now search Amazon using images, screenshots or barcodes with the company's Amazon Lens tool.

PHILADELPHIA (WPVI) -- Shopping experts say using AI could cut your shopping time and save you money by searching for you. "The first tool that I would use is on Amazon. It's called Rufus. It's their ...

Amazon has officially launched Amazon Lens in South Africa, bringing its visual shopping tool to more customers seeking a ...