Too hard, too easy, too intrusive, too hidden… Monetising games with ads while keeping a player coming back for more can be a minefield of conflicting views and options. So why not learn from the best ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Angry Birds’ Super Bowl ad this Sunday will be the first to be broadcast ...

Few could accuse Rovio of being anything but bullish when it comes to shouting from the rooftops about its fortunes. You have to wonder, therefore, how 'Mighty Eagle' and CMO Peter Vesterbacka managed ...

Ad sales company Venatus Media has secured exclusive right to represent Rovio Media in EMEA territories. "Venatus Media's expertise in gaming, creativity and commitment to their partners makes them ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-Supported Bird Gets The Worm Free-to-play reigns supreme in the mobile game market. Angry Birds, a mobile gaming OG ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Among today’s creative highlights, we have four in-game Super Bowl spots; an ...

The ASA has ruled that Paramount Pictures UK’s placement of an in-game advertisement for Paranormal Activity 4 during games such as Angry Birds and Draw Something was ‘irresponsible’, as it could ...