To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Alongside its main logo promoting the forthcoming iPad event, Apple's homepage is rotating through half a dozen variants. CEO Tim Cook has also shown off an animated video of the logos and transitions ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

Apple TV has introduced a new startup sound and animation created by musician Finneas, positioning it as a competitor to Netflix's iconic "tudum." The new jingle has sparked a significant debate on ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

WondLa, Apple’s animated adventure trilogy, returns on November 26 for a final run of six episodes. Watch the trailer below.