Allyssa Beird doesn't have a kitschy nickname or hashtag, or wear a costume on the course. Instead, Beird shows up in a generic sports bra and a pair of compression shorts. The most branding she does ...

"American Ninja Warrior" may look like a fun challenge for its contestants, but the money they earn doing the show can be serious business. Everyone knows about the $1 million cash prize the winner of ...