Just one in 10 iPhone 17 buyers opted for Air in the early weeks of sales, a consumer survey found, with some users ...

Abidur Chowdhury, an industrial designer, recently departed the iPhone maker for an artificial intelligence startup, ...

An interview with Apple's Mac and Enterprise Marketing teams about the rise of the MacBook Air in unexpected places.

Apple's marketing might not scream for attention, but behind the scenes the company has quietly engineered a tectonic shift in how modern marketing technology (martech) works. In an industry long ...

From AirPods to iPhone X, Apple sold us the goods in 2017. Photo: Apple Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the ...

Apple has released its new iPhone 16 family of handsets, with the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max available across the planet right now... but ...

Gurman on Sunday reported that Apple ( AAPL) began rethinking the device last September, starting with the introduction of ...

Apple TV knows how to market a twisty sci-fi series, as Pluribus is brilliantly following in the marketing footsteps of ...

A longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod has recently departed the company, 9to5Mac learned. Xander Soren first joined Apple ...

July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland. Six months younger than Jobs, the marketing ...

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