Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

Apple Shows Off iPhone 17 Pro’s Massive 8x Zoom in New Ad

Apple is once again touting its iPhone camera, with a new “Shot on iPhone” ad that puts the spotlight squarely on the iPhone ...
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The iPhone 17 Pro’s "3 = 8" lens math doesn’t add up. But the trick to the longest-ever iPhone zoom isn’t about the lens – it’s about the sensor

As I watched Apple announce the latest line of iPhones last week, I couldn’t help but think of the toilet paper math meme – you know, the one where photos of the packaging say that 12 = 52 but also 12 ...
Android Authority

I tested the zoom cameras on the Pixel 10 Pro and iPhone 17 Pro, and Google should be worried

I’m not quite ready to draw my conclusions on the iPhone 17 Pro just yet — essentially, whether it can finally pull me away from Android — but I do know one thing: Apple is taking its still ...
Digital Trends

New Apple patent dreams of true zoom and a better light splitter for the iPhone

Although the iPhone has one of the best smartphone cameras around, there’s always room for improvement. Recently, Apple added Optical Image Stabilization (OIS) technology to its iPhone 6 Plus, and now ...