Apple had plenty of ups and downs before emerging as one of the leading names in consumer technology. It's hard to imagine modern smartphones or computers without the influence of Apple, and a large ...

On Apple’s YouTube Channel the company has shared a video about the rebranding of “Apple TV+” to simply “Apple TV.” The ...

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the company wants you to think about what it stands for. And, it’s a reminder of ...

As the proliferation of AI continues, major tech companies are racing to commoditize the technology and package it into a ...

U.S. tech giant Apple Inc. pulled an advertisement set in Thailand after a backlash from lawmakers, influencers and citizens, and calls for a boycott over the short film’s portrayal of the Southeast ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...

If you’re a longtime follower of Apple, the new ad may feel familiar. If you’re a longtime follower of Apple, the new ad may feel familiar. is a senior reporter covering technology, gaming, and more.

Voice assistants have a reputation for finicky activation, such as responding to their prompts that are spoken in an ad. Apple may have a fix for that in the works. 9to5Mac spotted this element in the ...

Apple TV+ scored a nomination at the Emmy Awards for their commercial starring Timothée Chalamet. “Call Me with Timothée Chalamet” is competing in the Outstanding Commercial category. The spot was ...

About ten years ago I was helping a retired couple use their desktop https://www.pcworld.com/tags/Apple+Macintosh.html. After I had helped them with their desktop ...