Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and ...

Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset ...

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, ...

Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and ...