Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...

It’s been well-documented by now that radio outperforms over-the-air television as a mass reach medium, but what about radio’s effectiveness versus over traditional advertising? A new report suggests ...

DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected, spoofing content on more than 500,000 devices, including mobile phones, ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

The audio space has always been valuable to advertisers: audio is immersive and memorable, providing listeners an experience which goes beyond a screen. Reaching listeners in moments which visual ...

A report released today by digital media software firm DoubleVerify Holdings Ltd. warns that white-noise apps are being exploited in a growing trend of audio ad fraud. White-noise apps generate ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

BOCA RATON, FLA. — Brands will now be able to engage SAG-AFTRA performers for contextual audio ads created and distributed using the Instreamatic platform under the terms of SAG-AFTRA’s new Dynamic ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads, the company announced Tuesday at the Cannes Lions ...