As technology becomes an increasingly important part of life for people across the spectrum of age, a new mobile application being developed by researchers at the University of Wisconsin-Madison aims ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Verse Immersive, the world’s first holographic theater, is running two immersive experiences: “Star Walk” and “Art of the ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Poised for Rapid GrowthThe Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market is projected to grow at a remarkable CAGR of 30–35% over the next five years. This surge is ...

"On the road to find his missing sister, a lone biker's journey leads him to a mysterious bar. But what he discovers there is about to alter our world! A sci-fi story from the Riff Reality Universe, ...

I'm bored with reality, so last week, I attended the Augmented World Expo in Long Beach, CA, to check out other options, such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).