This look book will give you quick glimpses of the videos, collateral, event giveaways, product demos, infographics, presentations, and other things we’ve been building for our clients. Of course, ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
Kara Smith Brown, author of "The Revenue Engine." Marketing expert Kara Smith Brown shows businesses how to leverage data-driven insights, nurture leads, and convert prospects into loyal customers.
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...
Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive ...
Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Business-to-business (B2B) influencer marketing (IM) isn’t new, but ...
If your mental image of influencer marketing is a social media ad of a famous model holding a bottle of branded sunscreen above a CTA banner that says "Buy now," you might want to rework your ...
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