Two subsidiary brands of Frito-Lay (the snack division of Pepsico), Ruffles and Munchies, have joined hands to release a new sandwich cracker. This collaborative snack takes the iconic flavor of ...

Not gunna lie, last night I over indulged a bit following a happy hour that went just a little too late and ended up chowing down on a whole bag of Baked Ruffles potato chips. This morning I woke up ...

Crunch these numbers: Baked Lay's potato chips crossed the $100 million mark in 2006, an increase of more than 28% over the previous year, according to Information Resources Inc. Baked Ruffles saw ...

Ruffles, a name synonymous with ridged potato chips, is breaking new ground. For the first time, the brand is venturing beyond its chip-centric roots, introducing a truly novel addition to its snack ...

FritoLay is bringing back a fan-favorite potato chip. The company is bringing back Ruffles “All Dressed.” The popular chip is a fusion of tangy, vinegar-based chip flavors (think Sour Cream and Onion ...

When Ruffles first arrived in 1948, it changed the snack game with its ridged take on the classic potato chip. The creator, Bernhardt Stahmer, named the chips after 16th century lace collars that had ...