With Barbie having made a massive splash with a highly successful movie in 2023, it looks like Mattel and Zynga subsidiary developer Rollic are looking to capitalize further with a new mobile game.

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

Mattel announced this morning they have partnered with Zygna development studio Rollic to release a new Barbie mobile game for 2024. The company sent out a statement this morning, of which we have ...

HMD’s Barbie Phone, the novelty device for Y2K-nostalgic hot pink aficionados, finally has pricing and release info. The Mattel-sanctioned champion of tardy movie tie-ins launches in October — only 15 ...

Toy giant and brand-owner Mattel has announced a new partnership with Rollic, the Istanbul-based game developer and publisher, to produce a new “mass market” Barbie mobile game for release “later this ...

The rebranded company now known as Human Mobile Devices, HMD, is making a significant debut on the Mobile World Congress 2024 this week, teasing the new device lineup coming. First off, there is the ...

Katie is a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor ...

Barbie is one of those cornerstones of popular culture. Virtually everyone knows the name and yet, it doesn’t quite have the lofty air of major multimedia franchises such as Star Wars or Lord of the ...

The agreement with Zynga’s Rollic marks the next step in Mattel’s mission to grow its digital games business for all audiences. Mattel has announced a new partnership with Rollic, a subsidiary of ...