As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

PayPal announced a new way to better connect merchants with customers through the use of their mobile device. On stage at the TechCrunch Disrupt conference, the commerce company unveiled Beacon, an ...