It's a branded product recognizable to most Americans, whether grabbed blearily from the cupboard on weekend mornings to produce a pancake breakfast or picked up in the supermarket to make quick ...

While there’s always a time and a place for an elaborate dessert like cannoli cake or truffle pie, sometimes you just want something simple. But simple doesn’t necessarily mean dull. There are plenty ...

Chocolate Lover’s Dream Cake (Photo provided by General Mills) Betty Crocker celebrates 100 years of recipes in their new cookbook, “Betty Crocker Best 100”. With a look back through not only popular ...

From the Betty Crocker Kitchen: Add some charm to your cupcakes! It's super easy when you use Betty Crocker cake and frosting and a sprinkle of colorful cereal. Heat oven to 350°F (325°F for dark or ...

Christmas morning breakfasts seem to have two trajectories. Either you’re making a huge smorgasbord of waffles, pancakes, eggs, and bacon to tide your family over until Christmas dinner, or you’re ...

From the Betty Crocker Kitchen, "With a special twist for a surprise ending, our traditional sweet, creamy candied sweet potato recipe has a crunchy, whole-grain cereal and pecan topping for stand-out ...

MINNEAPOLIS--(BUSINESS WIRE)--At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty ...

Betty Crocker is celebrating its 100th birthday by giving cooks and bakers the opportunity to have their recipes featured on a custom box. The #CallMeBettyCrocker recipe contest is open now through ...

Come to find out about it, there’s a classic, time-honored frosting called white mountain, and it may well be what Katie Carpenter of Everett was hoping for when she asked if readers could reconnect ...