Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new ...

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available.

What happens when the role of an auction changes from selling unique items at Sotheby's to driving large markets for consumer goods on eBay and other online auction sites? EBay began as a Web site ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...