“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

That’s because marketers are increasingly using artificial intelligence and machine learning to parse huge amounts of data and to draw conclusions. They can even use predictive analytics to figure out ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Rakuten Data Marketing, a joint-venture between Rakuten and Dentsu (the companies hold 51% and 49% stakes respectively) opened for business in late 2017. As high-tech as you might expect a data ...

The companies and individuals behind these technologies are among the honorees in Fast Company’s Next Big Things in Tech ...

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

Opinions expressed by Entrepreneur contributors are their own. Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, ...

The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

Worldwide Big Data market revenues for software and services are projected to increase from $42B in 2018 to $103B in 2027, attaining a Compound Annual Growth Rate (CAGR) of 10.48% according to Wikibon ...