Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event ...

Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers. Parallel tracking. When ...

The paid search world has seen a lot of changes in the last six months, from Google’s mobile-preferred algorithm, to the revised terms between Yahoo and Bing. Today, we’re going to drill down into a ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...