W. Chan Kim and Renée Mauborgne, authors of one of the best selling business books ever published, share the secret to their success. W. Chan Kim and Renée Mauborgne, authors of the Blue Ocean Shift ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you wake up ...

Best Buy, Inc.’s BBY turnaround story, owing to Hubert Jolly’s (the present executive chairman) Renew Blue strategy, is encouraging amid the e-commerce giant Amazon's AMZN dominance in the industry.