Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

The business terms "promotion" and "brand" are familiar -- but often hazy -- to new entrepreneurs, based on the different ways they're used by companies. Both are critical to the success of your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Did ...

Restaurants can build revenue and reinforce their place in the business landscape by building brand awareness among a targeted audience. From using the concept of brand positioning to creating a ...

It’s hard to understate the importance of brand recognition. When someone says they need a BandAid or Tylenol (instead of an adhesive medical strip or acetaminophen), it shows the height of bread ...

Is your New Year's resolution to build brand awareness for your small business? If so, start by developing an intentional mindset focused on showcasing what you are really good at, problems that you ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

"Soldo's strategic campaign boosts brand awareness, tackles category inertia, and drives 252% pipeline growth with innovative ...

As the end of the year approaches, many individuals and organizations will choose to donate time and money to charitable ...