Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. Combined with ongoing price inflation, this is having a ...

Some of my earliest childhood memories involve weekends with my dad, cruising back roads in a classic Porsche. Each twist and turn showcased the car's torque. There's a certain romance in sitting in a ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Scroll through a college student’s phone and you’ll find it’s more than just a feed. For Gen Z, social media is a hybrid space: classroom, community, diary, and sometimes protest sign. It’s where ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Royal Caribbean Group rolled out a status-match program that incentivizes cruisers to stay loyal to the company's three brands. Photo Credit: Royal Caribbean Group It's difficult to persuade Kelly ...

TROY, Mich.--(BUSINESS WIRE)--As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the J ...

SOUTHFIELD, Mich., Aug. 28, 2025 /PRNewswire/ -- Industry brand loyalty rates declined slightly in the first half of 2025 following last year's rebound, according to a new S&P Global Mobility analysis ...