Audacy has appointed Emily Boldon as Brand Manager for Star 94 (WSTR) in Atlanta. Boldon previously served as Cox Media Group’s Director of Adult Contemporary and Hot AC and Atlanta cluster Operations ...

Microsoft is hiring a senior-level brand manager to help turn around Xbox's public image and reputation centered around ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving salience ...

For a business to be successful it needs a strong brand that is consistent and relevant across every touch-point. For this to be sustained, the brand needs to be important at a senior level and – ...

In today's hyper-connected marketplace, a strong brand is more than a logo or color scheme—it's the core of how a business presents itself and connects with its audience. Successful brands are built ...

Organizations and high-profile individuals need brand reputation management to monitor public perception and protect their image in an era of misinformation and disinformation. They can avoid the ...

The brand management revolution has already remade the fashion landscape — from Aéropostale and Brooks Brothers to Van Heusen and Vince Camuto — and it might just be starting. “When you break a brand ...

CAA Brand Management has reached a deal to acquire Beanstalk, a brand licensing agency with expertise in food and beverage, consumer packaged goods, home improvement, entertainment and gaming, the ...

The brand management firms are lining up to buy Dockers from Levi Strauss & Co. in what is shaping up to be a competitive process. According to sources, the big players in the brand management space — ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create ...

The curriculum of India's first such institution is built around three pillars: first-principal brand thinking, deep consumer ...