As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

Discover why brand marketing is making a comeback in the SEO space and how it can yield better results for your digital presence. If you’ve been paying attention to the chatter in the SEO space ...

McDonald’s earned the title of “Most Effective Brand” in the inaugural Effie Effectiveness Index, which ranks brands by measuring the results of 40 worldwide marketing and advertising competitions ...

Asad Ayaz Becomes Disney's First-Ever Chief Marketing & Brand Officer; Oversee Now Includes Studio Entertainment, Experiences ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

Chipotle Mexican Grill on Jan. 12 announced that President and Chief Brand Officer Chris Brandt has left his role, effective ...

The new structure brings together Disney’s marketing teams to create a more coordinated approach to reaching audiences and ...