That advert reminded me of a timeless truth: the real power of an advert lies in its storyline. Great advertising is not just ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where consumers are inundated with choices, a brand’s ability to stand out and ...

Carousel ads can tell a story by allowing you to share multiple images (up to 20, plus music) or videos in a single post, each representing a different element, story frame, or panel of the narrative.

LONDON & NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, today announced its acquisition of mobile ...

Nic Taylor, senior vice-president and head of our Lego Agency, said: “This holiday season, we’re inviting families to dive ...

Sound is one of our most primal senses. Originally an early warning system from predators, sound still shapes our first impressions when we encounter something new. However, the branding world has ...

As India readies for its biggest shopping season, a clear shift is taking shape, regional advertising has moved from being a supporting act to taking centre stage in the festive marketing strategies ...