In today’s volatile world, building an authentic brand is mission-critical. It’s often no longer enough to offer a great product or service. Instead, organizations should build trust to cement ...

Remaining true to your core values, even in tough financial times, is vital to maintaining a viable, healthy brand in today's economy. Staying committed to founding principles is essential, especially ...

Opinions expressed by Entrepreneur contributors are their own. Magic is real. It’s here whether you want to believe in it or not. In today’s world, as an entrepreneur, finding this brand magic will ...

On Wednesday, John Lewis announced an 18% drop in profits, which it attributed to sticking to its ‘never knowing undersold’ pledge. But is it sensible to stick to such a pledge when it can have a ...

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a ...

When regional teams operate without systematic access to the brand, they’re forced to make judgment calls on subjective areas, eg heritage v modernization, global consistency v local relevance. These ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...

BrandGuard: An innovative platform powered by artificial intelligence (AI) that ensures adherence to Brand Principles, including look and feel, tone of voice, Precision Elements such as logos, fonts, ...