Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the ...

SheerID: Seventy-one percent of consumers are more loyal to a brand that offers them an exclusive deal. The "2024 Consumer Loyalty Report" also revealed that 80% of members of these communities ...

Consumers who highly identify with a brand take a dim view of the short-term renting of consumer goods via “branded access offers,” according to research co-written by Tiffany Barnett White, a ...