Brands are always trying to get into the minds of consumers -- especially kids. Buyology author Martin Lindstrom's new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To ...

Two years ago, Time magazine named Martin Lindstrom one of the 100 most influential people in the world, explaining that he was among “the first brand experts to understand the biology of consumer ...

Justin Bieber began to interest me when a young California woman said she had a sex with him after one of his concerts — and, she was having his baby! Finally, I thought, Bieber is maturing; he is ...

Martin Lindstrom, read by Dan Woren. Random House Audio, unabridged, nine CDs, 10.5 hrs., $40 ISBN 978-0-307-94333-0 Even the savviest consumer is susceptible to the often invisible influences of ...

Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in "Brandwashed," marketers make sneaky appeals to our fears and desires, leverage our social connections to ...

Martin Lindstrom has spent his working life as a highly sought-out brand consultant and expert in the field of neuromarketing. Nevertheless, he was not afraid to pillory brands for practices such as ...

It’s not enough to produce goods and services; consumers need to buy them as well. If this doesn’t happen, it has an impact on economic growth We live in the age of shopping. And shopping ultimately ...

When I was very young, my parents loved the sound of bossa nova. Stan Getz. Astrud Gilberto. "The Girl from Ipanema," "Corcovado," "So Danco Samba," and all the others. There was one long, dreary ...