How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Ecosystem enablement, also commonly referred to as channel marketing, is the activation of reaching a target audience through a distributed sales or partner network. While ecosystem enablement is a ...

Undeniably, brand ambassadors are a coveted marketing force for today’s retailers. Whether these proponents are customers or employees, brand ambassadors are a valuable resource that can expand a ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...