How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.

Chief marketing officers in the U.S. report facing several challenges over the next six to 12 months, including determining what consumer behavior is temporary versus permanent (43%), declining ...

It may have taken a world health crisis, but CMOs are finally getting the recognition they have long desired from their CEOs, according to the third edition of Boathouse’s survey of CEOs on marketing ...

The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure ...

This week Infegy, a data-based company that helps bring clarity to social data, released a list of the top 50 CMOs by social influence. This list is based on their data analytics platform Infegy Atlas ...

Resolution Digital’s Managing Director, Matthew Keegan, on the biggest MarTech priorities for CMOs during economic headwinds. As budgets tighten amid rising inflation and talks of a recession, CMO’s ...

Typically the metrics of traffic, conversion and sales help gauge the success of ecommerce marketing efforts. But that doesn’t cut it anymore, say experts, who argue the biggest mistake CMOs make ...

Fresh from helping to launch The Drum’s Great Marketing Makeover, Nick Primola from the Association of National Advertisers shares how CMOs can strengthen their position at the decision-making table.

Marketers could learn a thing or two from Swifties’ understanding of the machinations of the internet and willingness to learn more for the sake of their idol. Taylor Swift fans gather outside a ...