When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

CRM has been around for more than a decade now. What follows are 12 critical lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build ...

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

On paper, AI promises to transform customer engagement, boost productivity, and make revenue teams faster and smarter. But in practice, adoption remains shallow and skepticism runs deep. The issue isn ...

With all the excitement around Salesforce’s growth, has building customer relationships grown as well? For some, a CRM is viewed simply as what the acronym (customer relationship management) stands ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...

HOME GLEN, IL, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Richards Building Supply, a top independent, family-owned and operated exterior building ...