As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header-bidding products and a blend of high- and low-quality ad ...

At its peak in January, a bot network scheme called Icebucket impersonated more than 2 million people and generated 1.9 billion ad requests — or 28% of total volume — on programmatic platforms for ...

The world of digital media has changed a lot over the past few decades. Once, television was only the gateway to a select number of channels, giving people very little variety and control over how ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...