Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

TV broadcasters are moving at an accelerating pace down the NextGen TV track, well ahead of any opportunity to leverage ATSC 3.0 at mass audience scale. Propelled by surging connected TV (CTV) ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

For decades, the advertising industry fixated on the living room and linear television viewership. Connected TV then reshaped how audiences stream and engage with content at home and on second-screen ...